The notetaker and recordings (and transcripts of the recordings) are the essence of accurate documentation.Īnd yet… far too often I see and hear about individual designers interviewing alone, scribbling notes while they try to listen, and not recording at all (transcribing is either really expensive or takes way too much time!!!). In addition, throughout the book Hall stresses the importance of recording interviews. Sometimes these last two are the same person.
Let’s take, for example the simple description of roles in chapter two, aptly named “Basics.” For interviewing, there is an interviewer, an observer, and a notetaker. My experience in the design field tells me that this doesn’t always happen. And that rigor stems primarily from discipline and checklists. Hall makes the compelling case that good research, whether done by a professional or amateur demands rigor. If I would focus on one major thesis of the book it would be this: rigor. Critical as in every designer who does for research as part of their jobs should read this book. I found Erika’s book refreshing, informative and critical. I just finished reading Erika Hall’s updated version of her book “ Just Enough Research.” As a designer and strategist, I do research all the time and have done so for over 20 years.
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